Aryn Henning Nichols

What’s a Food Hub Anyway?

‘Fresher is Much Finer’
Story and infographic by Aryn Henning Nichols

Making sure it’s fresh is not just a fish thing any more. Actually, it hasn’t been in a long time. Like ever.
Folks with discerning palates across the world have always known that with food – any food – fresh is best. Lucky for all of us, food hubs – like the Iowa Food Hub based in Decorah, Iowa – are making fresh food an easier option.

“If Chicago can get something that was picked here today the very next day…that’s a big deal,” says Chair of the Iowa Food Hub Board Nick McCann. “Everything in our program is picked, packed, and delivered in the course of a couple of days.”

That really is a big deal.

Many small-to-mid-size farmers and producers face challenges in distribution and processing. This is generally due to a lack of infrastructure that, if in place, would help these producers to meet the rising demand for local food in retail, institutional, and commercial markets. That’s where food hubs come in.

“We facilitate market connections that producers couldn’t make otherwise,” McCann says.

Food hubs offer a variety of services: from the obvious combining of your products with others for mass sales (called aggregation) to production, distribution, and marketing services.

“You can do one, maybe two things well. You have to grow, harvest, and market your crops. Those are three large, intense things. And it’s too much for a lot of growers,” McCann says. “A lot of people worry that we’ll be taking all their profits, but after working with us, they realize our fees aren’t that much – especially for what we can do for them.”

And what is that, exactly? Well, through food hubs, retailers can buy locally but still know it’s source-verified. Food hubs can also act as umbrellas for liability insurance, which is incredibly helpful for the “little guy”. But the biggest part is that food hubs do the legwork on virtually all of a producer’s resale needs – finding retailers, educating them on your products, making sure those products are properly handled from shipment to store, and ensuring fair and competitive pricing that will bring customers back, especially once they taste the quality of their purchases.

That’s the kicker: Quality. Food hubs are sourcing things locally, and many assume local products will cost more than, say, bulk tomatoes from California. But, surprisingly, it can actually be more economical! And, unlike what you’d expect, the savings don’t really come from shorter shipping distance. The real savings to retailers is on shrinkage. They’re not losing products to over-ripeness or rot when the produce is that fresh.

“What’s the “real” cost of those tomatoes from California when you lose seven percent right off the bat?” McCann says. “We’re working to convince retailers it really is a win-win.”

The additional bonus is that more folks get exposed to local products – in the Iowa Food Hub’s case, Iowa and Driftless Region products. It’s the final link that keeps everyone growing together, pun intended.
The Iowa Food Hub buys from anyone – organic, conventional, agricultural – in its 150-mile radius, although most of the producers are based in or near Northeast Iowa. Iowa Food Hub, just one year old this spring, is the largest in Iowa.
“There are just so many farmers and producers in this region, it’s not surprising that we’ve grown fast,” McCann says. “We saw a need here, and a role for an entity to play.”

Check out the food hub infographic below or download a printable pdf  to learn more about how it all works, and works for us!

Aryn Henning Nichols is a big fan of “work smarter, not harder.” This seems to be a big proponent of food hubs, and she thinks that is pretty darn cool.

Food Hub InfographicPLUS! Check out the Iowa Food Hub’s Grocery Subscription Program

The Iowa Food Hub offers services not only to producers and retailers, but also to consumers in the form of a grocery subscription program. The “food box” program delivers local, fresh food each week to worksites, schools, or churches that have signed up for a subscription. It currently includes weekly delivery to stops in Dubuque, Cedar Rapids, Iowa City, and Waterloo/Cedar Falls.

Using local products in the food boxes keeps money in our communities and allows folks to enjoy and get exposed to more of what this region has to offer.
Iowa Food Hub includes both farmers who grow the products, and processors who turn raw agricultural products into usable goods. As such, the food boxes include meat, milk, eggs, yogurt, produce, breads, and more.

Iowa Food Hub offers a Grocery Subscription Program that delivers local, fresh food to worksites, schools, or churches that have signed up for a subscription. Learn more at iowafoodhub.com.

The Inspiration for Inspire(d)

In the spring of 2003, my sister was getting activated to go to the Iraq War. I was a senior in college at the picturesque University of Iowa, living with three messy boys, taking photojournalism and online media, and sort of taking it easy. In February of that year, I had already gone to Waterloo where Devon lived with her son and boyfriend – the boyfriend had already gotten activated and was in Iraq and my task was to help my sister pack up her then nine-year-old son and put him on a plane to go live with my parents (who at that time were in Alabama…long story).

Together we packed his things into a brand new suitcase and went on to pack the house, “I may as well rent while I’m gone – I don’t need the house sitting empty,” she said. So in a couple of months, after her Army reserves unit had finished preparation for more than a year in the hot, dry desert, it was time to go to Fort Leonard Wood in Missouri to actually see her off on her very last weekend in country. But I couldn’t get in the car. I couldn’t make myself get out of my bed and drive down there to say goodbye. I was sad that she had to go. That her son had to live without either parental figures. And I was mad at myself for not going.

For weeks – maybe months – there was a pair of books sitting in our kitchen. One, The Journey is the Destination, was a compilation of journals and artwork by Dan Eldon, a photojournalist who had been stoned to death in Somalia in 1993. The other was his biography, The Art of Life, written by Jennifer New, an Iowa City author. That weekend, I poured over the journals and read the entire biography. When the story reached the point where Dan died, I cried. And I went online to learn more. I felt like someone had lit me on fire. I was inspired. Now, I am no slouch of a gal – I’ve always done well in school, have been involved in lots of activities and have been fairly outgoing. But I don’t remember ever feeling this overwhelming desire to go out and ACTUALLY DO something with my self and my life like I did that weekend. Dan was someone like me. He didn’t know what he was doing all the time. He didn’t know what direction he always wanted to take. Yet he still did good things for himself, the people around him, and the world. I wanted to affect change in this way – this way that seemed more possible than any other way before.

My plans were already set for the next six months – I was headed to Toronto for an exchange program/magazine internship. When I returned, I had a better idea of how I wanted to change the world.  My aunt picked me up from the Amtrak station north of Chicago and I told her “I want to start a magazine about inspiration. I want it to be easier for people to find stories that sparks something in them as Dan’s story sparked with me. I want to help people inspire other people.” She liked this idea. So did I. I just didn’t have any idea how I was going to accomplish it. Start a magazine? C’mon.

I figured if I was going to change the world, I should learn a little more about it. So after graduation I looked into ways to travel, researching the Peace Corp, the possibility of working on a cruise ship, being an au pair, or teaching English in another country. Luckily, with a little help from a friend (thanks, Ted), a teaching job in China fell in my lap. I hadn’t thought about China before, but okay. I jumped up and down excitedly. Let’s go.

It changed my life, as I think international travel tends to do. I will always think fondly of my year traveling around China and Southeast Asia, and in some ways I think it helped me understand Dan’s story a little better – someone with a mom from Iowa and a dad from London, born in Britain and raised in Africa most definitely had a unique perspective on the people of this world. I hoped I had gotten even an 1/8th of this perspective in my travels. When I returned to the US, it was time to figure things out again. I remembered my plan to start a magazine, but it didn’t seem realistic. I applied for jobs and began waitressing and working at the local newspaper in the town my parents now lived, Decorah, just 12 miles from where I grew up. Then, with a little help from an editor (thanks, Rick), my soul mate fell in my lap. (That story will have to come in a later blog).

Meeting Benji changed my life, as I suppose meeting your soul mate tends to do. I told him my idea about a magazine on our first date, and he said something so simple yet so perfect. “Let’s do it.” Just more than one year later, we got married. One month after that, the first issue of Inspire(d) Magazine rolled off the press.

The plan was still the same – tell stories of real people who are affecting change in some way – but the scope was modified slightly and perfectly. Instead of the massive task of inspiring the world, the nation, or even the state, we wanted to inspire our neighbors. These people wouldn’t be just “real,”  they would be relatable: Your friends, family, co-workers. And if they can do something good in this world, why can’t you?

Seven years later, we’ve hopefully Inspire(d) some folks. Some folks have definitely inspire(d) us. And we have big plans for this world. Let’s change it!

XO,
Aryn

Get in the Rink: Rollerderby!

Strap on your quads; We’re goin’ derby

By Aryn Henning Nichols . Photo by Studio J Photography

Photo by Studio J PhotographyBy day she’s the housewife. The attorney. The writer, the stylist, the chef. She moves with confidence, a fresh bruise merely a reminder of her latest battle, and like a rogue superhero, she can’t wait to pull on her fishnets and hot pants, slap on some red lipstick and get back in the rink to kick some derby ass. It’s just the way she rolls.

In a post-feminist era where romance is no longer a dirty word, but yes, the lady still just might want to mow the lawn, roller derby seems a natural fit. It rides a line between burlesque and brawn: the girls are sexy AND tough. They come together from all kinds of backgrounds and in all kinds of packages, united by their love of all things derby. Or they just like beating the crap out of each other while on old school quad skates. Either way, it’s not exactly your grandmother’s roller race.

Inducted in the 1930s by Chicago businessman Leo Seltzer, roller derby experienced a series of highs, lows, and evolutions over the decades until the 60s and 70s when the spectacle of it took precedent over the sport. Roller derby’s popularity fizzled out. Revival efforts didn’t take until 2001 when a group of Texas women pulled it out of its grave and gave it a whole new look.

The game goes like this: Two teams of five players are on the track, each with one jammer (she has a star on her helmet and is the one who scores) and four blockers (the blocker with a stripe on her helmet, the pivot, leads her blockers). For every opponent the jammer passes, her team scores a point. But short of throwing elbows or making human clotheslines, these girls are doing everything they can to keep the opposing jammer back and get their jammer through.

“One of the reasons roller derby is so popular is because of the explosive, fantastic combination of sport, entertainment, female aggression, and (dare I say it?) sex appeal,” says Decorah native Regan (Johnson) Jacobsen. “Let me be explicit – this is a real, full-contact sport.”

Jacobsen, aka Tammy Faye Undertakker or more often, TFU (a tribute to Ms. Tammy Faye Bakker, the late overly-made up televangelist), lives in Madison and has been skating with the Mad Rollin’ Dolls going on four years. For her, all it took was one bout. She wanted in.

“The second I walked in the door I was hooked. I just KNEW I had to do this,” she says. “I didn’t for a second consider the time, the money, the injuries, or the fact that the closest thing I ever played to a sport was marching band.”

The Mad Rollin’ Dolls (MRD), kicking off their sixth season the end of January 2010, were Midwestern pioneers of the sport alongside other leagues like the Minnesota Roller Girls (MNRG). Leagues like these frequently have thousands of people come to see them skate (at a recent MNRG bout, they had nearly 4,000 attendees!), but it definitely took a lot of work getting there. And as with most things, being a pioneer has its pros and cons.

Zara Danz, aka Candi Pain (“I picked my name because it seemed sweet and bad ass. The play on words thing is pretty big with derby names. Also I really like candy!”), has been with the Minneapolis-based Minnesota Roller Girls since day one. She says being one of the first Midwestern teams had some physical perks.

“I decided I wanted to be the one hitting the hardest, not the one getting knocked over. That motivated me,” Danz says. “I was lucky though, because at the point I started it was new to all of us. We were the first league to bring derby to Minnesota. Now when rookies start, they get pounded by seasoned vets.”

Jacobsen says MRD had to blaze a wide trail for leagues that would one day join the ranks.

“Madison didn’t have any blueprints, any mentors, or any limits. That’s been a challenge and also a great responsibility – to help the leagues that formed after us learn from our mistakes, improve on what we did right, and succeed where we have failed,” she says.

According to Jacobsen, everybody has a “fresh meat” story – “I was scared as hell when I started. The first time I went to a practice with ‘veteran’ skaters flying by me on the track on all sides, their wheels clacking up against my wheels… it was terrifying” – but teammates work hard to train new players.

“Derby is very ‘Three Musketeers’ in that regard,” Jacobsen explains. “Don’t get me wrong, we want everyone to improve so it’s more of a challenge to knock them down and more exciting to watch, but we want everyone to improve, regardless. It’s just not fun to knock down someone who doesn’t know what they’re doing. Ok, it is, but you don’t feel as accomplished.”

Closer to home, smaller cities like La Crosse are founding their own leagues. The La Crosse Skating Sirens, not even one year old yet, look to teams like MRD and MNRG for guidance and advice. Because starting a roller derby league isn’t easy: it’s a business. You need organization, recruits, money. Skating Sirens founder and president Melissa Larivee, aka Skin Kitty, is proud of how far they’ve come in just a few short months. They have great sponsors (“The people who back us, back us.”), skate all their home bouts at a great venue – the La Crosse Center – they have enough members for two teams on their league, and they’re improving on the track.

“We got our asses kicked at our first bout,” Larivee says. “But we’re getting better. We’re losing by less now.”

At the interview, Larivee’s left wrist is in a cast, and her nose is healing nicely after a dirty bout punch, she says.

“She’s our league clutz,” jokes Skating Sirens vice president Marghie Arttus, aka Hiss’n Kitten.

“No, I’m just aggressive,” Larivee retorts. The two agree they are complete opposites, but because of derby, they’re best friends.

“It’s all about the comraderie,” Larivee says. “We want women to have a place to go to be athletic and skate. Women can dominate this sport. It does take a certain kind of woman, you just don’t know who that is exactly. There isn’t a stereotype for it. You can have your basketball star and your Goth out there on the track together. But I think it’s popular because it’s all women – the guys are in the minority.”

So the fact that men’s leagues are starting to form across the nation naturally raises the derby dander a bit. Jacobsen explains.

“When I first heard about men’s derby leagues popping up, I was upset. I felt, “Can’t we just have one thing!?” because women have traditionally been so excluded from sports; and women’s sports and women athletes are not given the same clout or attention as men’s sports and male athletes. I was afraid men’s roller derby would surpass women’s derby in popularity and co-opt all the hard work derby leagues have done to popularize the sport and bring it into the mainstream.”

She continues, “But, then I saw men playing roller derby… let’s just say my fears were waylayed. It’s an entirely different animal than all-female derby. And also, derby is fun. I don’t want to discourage anyone from having fun, working out, and participating in a community. Seriously, though, have you ever seen a six-foot tall man with hairy legs in hot pants? Yikes.”

Beside men, the derby leagues all have their rivals. For Danz, it’s the Mad Rollin’ Dolls.

“As far as our Allstar traveling team, our biggest rivals would be Madison,” Danz says. “Madison has an amazing league! We have a fantastic fun-loving border battle with them.”

MNRG has four home teams that play each other, and Danz is the captain of the Dagger Dolls. “I think this year we’ll be the force to be reckoned with. We have some amazing rookies and killer vets!”

MRD has six teams in their league, and Jacobsen skates for the Unholy Rollers. She’s her own biggest rival (“I am constantly trying to improve my game”), followed by MRD’s Reservoir Dolls. (“There is no team I enjoy beating more than the Res Dolls.”)

The Skating Sirens are still figuring out their opponents. “We don’t have any real rivals yet,” Arttus says. “Although we’ve played some pretty dirty skaters, most everyone is having fun.”

Fun is the emphasis for skaters and attendees at derby bouts.

“Everyone goes to see derby,” Danz says. “There are bands, games, giveaways, food and delicious PBR! I think there is a serious cool and fun factor that nothing else out there has. I could go on and on. Roller derby fever is contagious!”

Perhaps it’s the short skirts and stockings. The racy names. Or the motley crew that is the roller derby norm. But it truly does seem to kick ass.

“Derby is like the Island of Misfit Toys for grown-ups,” Jacobsen says. “We’re all a little nutty, injured, socially inept, what have you, but we came together because no one else would accept us or no one else was doing what appealed to us. We accept each other for better or for worse, and together we make something phenomenal.”

Aryn Henning Nichols thinks it would be amazing to start a Decorah derby league. I mean, WTFDA rhymes with UFFDA…can you think of a better sign? Now…to find the time…