Inspired Media

Interview by Dan Bellrichard (pictured here on the left) • Originally published in the Winter 2011-12 Inspire(d)

“Bob’s Standard Services” in Decorah was a landmark since 1971,  – or perhaps more accurately, Bob Usgaard was the landmark. And although the station closed in May of 2014, it’s Bob that the customers will remember best. With a friendly smile, an unforgettable voice, and a true sense of service, Bob provided much more to the community than just a fill up and auto service over the years. He was born in rural Winneshiek County near Hesper on his Grandparent’s farm, and although you won’t find him at the pumps anymore, you may run into him out and about around town. The list of alumni employees at Bob’s reads like a “who’s who” of interesting and colorful professionals, and the man himself is as entertaining as ever. Decorah resident and past Bob’s employee Dan Bellrichard asks Bob a few questions for this probituary.

What’s the best advice anyone ever gave you?

Do the best you can with what you got when you are doing it.

What did you want to be when you grew up and what did you do?

Well, when I was still home at the farm in high school I wanted to be a veteranarian. I loved animals and wanted to help those in stress. I went to service in ‘53 and came back in ‘55 and worked for Standard Oil in Independece. I ran the station (leased it from Standard Oil) for 13 years. It was on highway 20, in really a busy spot. I moved to Decorah in 1971 and bought Phil Johnson’s station (ed.- Which Bob ran for 30+ years!). Norm Smith also worked out of the station fixing bikes and small engines until we opened Usgaard & Smith, and Lester Spilde worked with us full time for many years. Dave (Usgaard) & Jeff (Burke) started working in 73 or 74 as a part timers (and now run the station). I retired in 2004.

If you were stranded on a desert island, what three things would you want with you?

A good strong cell phone with good batteries and a solar charger, my wife Pat, and some good food.

Try to describe yourself in one sentence.

Easy going while trying to let the problems slide off the shoulders. Don’t worry about things, have faith and they will work out.

If you could eat anything every day for the rest of your life, what would it be?

Squash soup

Name one thing you could not live without.

My family and grandchildren.

Multiple choice: tell us about: Your first job.

My first job was with Standard Oil. IN 1952 I ran an 800 gallon fuel tank wagon from Decorah all around the area North and West of town. It was right before I went into the service. It was an old international truck, and I can only recall one major break down – a broken axle in the spring from hitting a frost boil.

Your favorite memory.

Spending time in Decorah with my wife (Pat) and my brother (Curtis) and his wife. We were together a lot at Church dinners, visiting each others homes, volunteering, etc. Decorah has always been a viable, active, communitity. People are willing to do things. I also used to love to go to the Café Deluxe and miss that, but still make it out to the Cow Palace on Mondays whenever possible. It’s fun now to reminisce about places like the Otto Anderson candy shop (he was blind but people didn’t take advantage of him) – or the ET Haugen Tobacco store on the corner of Broadway and Water – where they sold malts and had a soda fountain. And of course all the year’s and customer’s at Bob’s Standard.

Update: Marjorie Moe, now 95 (2015) moved to Eastern Star Nursing Home October of 2011. Her (now former) neighbor Jody Jens interviewed her several years back for the April/May 2009 Inspire(d).

I first met Marj when I moved next door to her in 2003. She brought over a gift basket brimming with delicious baked goods – the first of many home cooked treats she would share with us over the years. One of the first things I learned about Marj is that she loves moose! She has many moose collectibles in her home and yard. She is a cancer survivor – she was diagnosed with lymphoma in 2003, won the battle, and has been cancer free going on six years now. Marjorie was born in 1919 on her family farm eight miles east of Waukon. She has six children, 28 grandchildren, 21 great-grandchildren, and 3 great-great-grandchildren. She has many hobbies and likes to share her knowledge of birds, butterflies, and moose, often giving presentations to various church groups and nursing homes in the area. Many a summer evening, when the nights are warm and her windows are open, I can hear the sweet melody of Marjorie playing hymns on her piano.

Try to describe yourself in one sentence.
I enjoy my friends, neighbors, and family. I love the beauty of nature.

Jody’s note: “Here I think Marj is being her usual modest and humble self. I would describe her as a generous spirit; always giving, always supporting. This is evident by the sheer numbers of people she calls “friends.” She has a strong faith, a resilient character, and I’ve never heard her say a bad word about anyone. There is always a car, or two, parked in her driveway for many people are drawn to visit and spend time with her. She’s a talented quilter, baker, and has crafted many keepsakes for her children and grandchildren. Most importantly, she understands the value of the simple things in life and many summer afternoons you can find her sitting in her backyard among her beautiful flower gardens watching the birds, squirrels, and butterflies.”

What’s the best advice anyone ever gave you?
Look for the good in people. Remember that love and friendship are the most important things in life.

How about the worst?
As a young woman I loved to shop, visit people, and attend church functions. I was told, “Your place is in the home.” I was devastated.

What did you want to be when you grew up?
I wanted to be a Rural School Teacher. My mother wanted me to be a Nurse. She thought the rural schools weren’t good enough for me and that I should apply for a teaching job in the “Town School.”

What do/did you do?
Against my mother’s wishes, I became a Rural School Teacher and enjoyed it. I taught for four years until I was married.

If you were stranded on a desert island, what three things would you want with you?
A root beer float, a piano, and my Junior Choir singing with Esther Egge playing the piano.

If you could eat anything every day for the rest of your life, what would it be?
Sweet Soup! (A traditional Norwegian dessert made with prunes, apricots, raisins, tapioca and grape juice)

Name one thing you could not live without.
Besides my friends and family it would have to be my piano.

Tell us about…Your wedding day.
I married Earl Moe on June 9, 1943 at Old West Paint Creek Church. It was a beautiful day. The snowball trees, spirea, and peonies were in full bloom. Some of the relatives decorated the church with many beautiful flowers some of which adorned an arch. After the wedding we went to my parent’s home for the reception. We didn’t honeymoon until several years later when we visited my daughter in Bismarck, ND.

Your favorite memory.
At 89 having my grandson give me a helicopter ride and then my other grandson giving me a motorcycle ride! I look forward to a hot-air balloon ride when I’m 90!

There’s a fine line between inspiration and intimidation. It’s so easy to look at super busy, super successful entrepreneurs and think, “Wow, look at them go!” And “I could never do something as awesome as that.”

But we call bulls#*t.

There are a lot of hard parts to being an entrepreneur, but the hardest is probably mustering up the courage to take the leap. Once you’re in it, you learn, adapt, and realize that those super successful entrepreneurs – they’re just like you. They don’t have all the answers. They don’t have any special business-owner DNA. They’re just people with ideas they wanted launched into the world. (Sound familiar?)

“Our definition for entrepreneurs is: someone pursuing an idea/opportunity/passion/ambition without regard to their current resources,” says Amanda West, co-founder of Seed Here Studio and Iowa Startup Accelerator (to name just a couple). “That’s to say, people who are going for it, even though they may not (and usually don’t) have all the knowledge, network, team, or capital to fully realize the potential of their idea.”

Amanda’s co-innovator/creator/conspirator is fellow Iowa City-based colleague, Andy Stoll. In addition to co-foundingSeed Here Studio – a program design, media, and events agency with a community mission – and helping launch theIowa Startup Accelerator – an intensive program that helps take tech-based startups from concept to successful launch in 90 days – Andy and Amanda have an ever-growing list of accomplishments in both life and work.

For real – let’s list!

Amanda:

• Launched a student engagement program called The 10,000 Hours Show that went on to be acquired and expanded by United Way Worldwide
• Worked for several years post-college with Richard Florida (The Rise of the Creative Class) and The Knight Foundation to support mid-size cities around the country with their creative community building effort
• Is the current director of EntreFEST
•  Is the outgoing Project Lead for The Creative Corridor Project
• Is the co-founder and outgoing CEO of Vault Coworking – check this quote from the Vault manifesto:
“Gather your supplies, get a kick in the pants, and keep moving this city forward. We’ll grow what has been planted here, and we’ll take it to the next level. We will rebuild, reinvent and redesign and change the world in the process.”

Andy:

• Recently completed a 4-year, 40-country, solo trip-around-the-world
• Co-taught and helped design a social entrepreneurial course at the University of Iowa in collaboration with faculty member David Gould and Zappos CEO Tony Hsieh
• Helped produce media projects ranging from a web series on world magic to award-winning feature films
• Worked as the creative director for a new media endeavor following adventurer Charlie Wittmack’s 10,000-mile World Tri
• Designed and authored the travel filmmaking curriculum for MatadorU
• Is a sought-after speaker on leadership, entrepreneurship, creativity, cities, community-building, entrepreneurial ecosystems and travel (TedX, UI commencement speech, to name a couple)

The two friends met while in college at the University of Iowa in the early 2000s. Both were part of the group of dreamers and social do-gooders that founded The James Gang, the Iowa City non-profit organization behind projects such atThe 10,000 Hours Show, Public Space One, Mission Creek Festival, the free wireless Internet in downtown Iowa City, and lots more.

Now in their mid-30s, Andy and Amanda could easily be considered a couple of those intimidating entrepreneurs we talked about earlier. But don’t be fooled – they’re still just people. And they’re native Midwesterners, to boot, so you know they’re nice too.

“We both wholeheartedly care about our mission and try to genuinely live out our values,” Amanda says. “We share a no-holds-barred sense of possibility and have a similar eye for BIG ideas, great design, and world-class production. We also have consistently different perspectives and very different skill sets and personalities. After working together for a decade, we’ve learned to trust and respect each other’s differences.”

Teamwork and collaboration is, in fact, vital to their projects’ success. Really, Amanda and Andy believe all entrepreneurs will have a much better chance at success if they employ the skills and resources of like-minded partners.

“One of the great benefits of working in Iowa is if you want to get involved with things at the highest levels, even if you’re young or new to the community, you simply have to raise your hand, let people know, and be willing to work with it. In my experience, people will help you,” Andy says.

It’s this notion that drives the direction of Seed Here’s current focus: EntreFEST.

EntreFEST, Iowa’s entrepreneur conference set for May 20-22, 2015 in Iowa City, is geared toward small business owners, high-growth startup teams, innovators inside large existing companies, ecosystem builders…you get the picture. This year’s attendees will get to check out keynote speakers such as Jacquie Berglund (founder/CEO of Finnegans Inc.), Trevor Owens (Lean Enterprise), Ben Milne, (founder/CEO Dwolla), and have the opportunity to seek out mentors, funding, and even new team members through this networking-filled event. You never know who you’ll meet.

“I love that Iowa is a one-degree state. If you want to connect with anyone, you are not more than about one degree away. It’s easy to access the top leaders in nearly every field, industry, community, and build genuine relationships,” Andy says.

2015 marks the 8th year for EntreFEST, and the third year that Seed Here Studio’s been behind the production. In the last two years, it has doubled in size and scope (twice), with another increase of that size anticipated for this year.

It makes sense; it’s the era of the entrepreneur! Folks are taking a look at the ways we’ve done business over the decades, as well as the current issues facing our world, and thinking there must be other ways to live, work, and affect change.

“Our society is ready for and needs a fresh approach and true/big problem solvers,” Amanda says. “Couple that need with access to a global network of people, knowledge and inexpensive tools to create with, and what we get is a growing number of empowered problem solvers setting out to make the world a better a place.”

Are you one of those people with an idea you’re waiting to launch? Now is the time!

“In the past 10 years, entrepreneurship and creativity have really been democratized, especially because of technology. If you have an idea in your head of something you want to create, the barriers of entry have just collapsed,” Andy says. “It has never been easier to make an idea happen and to find a global audience. There is no better time to start than today.”

Literally, you should probably start today. The 2015 Iowa Startup Accelerator (ISA) is accepting applications through June 2. ISA is an intensive program that matches tech-based startups – especially those in ag, health, education, manufacturing and transportation technology – with world-class mentors, Midwestern work ethic, seed funding and development expertise to take them from concept to launch in 90 days.

“The application process is competitive. Only 10 teams go through the program each year,” says Amanda. “Those teams get $20,000 of investment, a network of mentors and resource providers, training in Agile project management, lots of instruction on lean startup building, and a sweet office.”

According to Amanda, the program was practically willed into existence by their friend and fellow entrepreneur Eric Engelmann (pictured at right). Engelmann founded his software company, Geonetric, in 1999 and recently made a bold move to transition his company to self-directed teams, removing all middle management.

“That freed up some time for him, and when he saw Brad Feld from Boulder talk about TechStars at an event in Des Moines, he found his next project,” says Amanda. “From there he was off like a bullet train, and it’s been an amazing ride.”

The very first round of teams went through the Iowa Startup Accelerator last year, and everyone’s expectations were met or exceeded.

“From the know-how and tenacity of Eric and our program manager, David Tominsky, to the quality of the mentors, to the progress of the businesses, to the relationships of the founders to each other, to the investments that came immediately after the program, everyone was very happy,” says Amanda.

But even if you don’t have a tech start-up idea, or you don’t want to go through the intense – albeit amazing – process of ISA, you should still “trust your crazy idea.”

“There is a growing entrepreneurial community around Iowa and if you can plug yourself into it, you will find resources, moral support, and encouragement that will help you get your idea off the ground,” Andy says. “Surrounding yourself with other entrepreneurs is the fastest way to become one.”

Andy and Amanda should know. Last year they had the opportunity to travel with Steve Case, founder of AOL and Revolution, through the Rise of the Rest road trip – two bus tours to nine American cities including Detroit, Pittsburgh, Cincinnati, Nashville Madison, Minneapolis, Des Moines, St. Louis, and Kansas City. They met with “hundreds of founders, CEOs, investors and civic leaders, heard dozens of pitches, and invested $1 million to foster emerging startup ecosystems in America’s heartland.”

Andy and Amanda joined Steve Case for pitches at SXSW in Austin this year, and will hop in on another Rise of the Rest road tour for 2015.

“We went across the Midwest on this tour to learn about and cheer on growing entrepreneurial ecosystems. This movement is everywhere, and the cities that will be the Silicon Valleys of tomorrow are forming right now,” says Amanda. “I see this shift as a great moment in time. It’s definitely the era of the entrepreneur/innovator/creator, and it seems we’re only getting started.”

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Aryn Henning Nichols is totally agrees that it is, indeed, the era of the entrepreneur… and it’s gonna be awesome. Aryn actually knew Andy in college, and had a blast learning about all of his latest projects with his “partner-in-crime”, Amanda. See you at EntreFEST, folks?

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8th annual EntreFEST
Iowa City, Iowa • May 20-22, 2015
www.entrefest.com

Why you should go:
• Feedback for EntreFEST 2014 in downtown Iowa City was so positive, organizers have chosen to host an even larger version this year.
• All three public Iowa universities – University of Iowa, Iowa State, and University of Northern Iowa– have joined forces for the 2015 event.
• Iowa City is awesome.
• We (Aryn & Benji) are going to be there. (Hey, totally worth mentioning.)
• Of course, amazing keynote speakers, breakout sessions, and fun parties!

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Iowa Startup Accelerator
Applications open through June 2, 2015
www.iowastartupaccelerator.com

“Heard of the Midwestern work ethic? You’ll experience it first hand here at the Iowa Startup Accelerator. From the minute we hit ‘go’ we’ll all be working around the clock with you to make your business work. Make no mistake. If we pick your team, it’s because we believe in you. Be ready.” Eric Engelmann, managing director Iowa Startup Accelerator.

Tips from co-founder Amanda West for applying:
Entrepreneurs with early-stage scalable companies should apply. Last year, we received applications from all over the world, and we expect the same and more this year. My best advice to companies applying is to get a jumpstart on your customer discovery and minimum viable product. If you have a prototype to test and have already started talking to customers, you’ll stand out much more. If you can, I highly recommend you go through a pre-accelerator program like the University of Iowa’s Venture School. That program walks you through customer discovery and designing your business model canvas and serves as a great introduction. With that knowledge in your pocket, ISA can help you get much farther to launching by the end of its 90 days.