Aryn Henning Nichols

Amara Rose Foundation

“My beautiful daughter’s life ended on a cold kitchen floor of a dumpy studio apartment near La Crosse while I slept in my bed in Westby,” says Heidi Overson, describing her heart-breaking experience of a parent’s worst nightmare. “I wasn’t there to help her, to hold her, to try and bring her back to life. I never got to say, ‘I love you’ one last time.” 

On January 7, 2022, at the age of 31, Heidi’s daughter, Amara “Mari” Lee, died due to accidental fentanyl poisoning. Fentanyl is a synthetic opioid used to treat chronic severe pain or severe pain following surgery. It is a controlled substance similar to morphine, but approximately 100 times more potent. 

According to the United States Drug Enforcement Administration, just two milligrams of fentanyl can be a lethal dose, depending on someone’s body size, tolerance, and past usage. Drug traffickers typically distribute fentanyl by the kilogram. One kilogram of fentanyl has the potential to kill 500,000 people. 

Within months of Amara’s passing, Heidi, along with Randall Overson (Amara’s stepfather) and Jeff Richardson (Amara’s father), founded the Amara Rose Foundation. The 501(c)(3) non-profit is dedicated to honoring lives lost to addiction and fentanyl poisoning by raising awareness, educating, promoting prevention, encouraging those in recovery, and helping those – and their families – who are struggling.

“I wanted to tell the world what happened to my daughter,” says Heidi. “I wanted to be a living example of a parent that went through hell with my daughter and turned that journey into a lesson, in hopes that other parents and families would fight harder to save their own children, users and non-users alike.”

Though Amara ultimately lost her battle, Heidi was determined that fentanyl wouldn’t win. 

“I wanted to turn evil into good. There was nowhere else to go with our loss,” explains Heidi. “I always quote the verse Genesis 50:20: ‘… you meant evil against me, but God made it for good in order to bring this present result, the saving of many lives.’ That sums up our foundation pretty well. We know she’s in heaven and we will see her again, but until then, we are on a mission to save lives.”

Amara's favorite photo of herself
Amara’s favorite photo of herself. / Photo courtesy Heidi Overson

Amara was Heidi’s firstborn child, older sister to several siblings and part of a caring family. She had a great personality and sense of humor, Heidi says, and was popular in school. 

But in middle school, Amara began to struggle, and after a couple bouts of shoplifting, her family got her into counseling, hoping to resolve the issues she was having. Unfortunately, by high school, Amara had begun drinking and experimenting with drugs, unbeknownst to her family. 

After graduating and moving out of her family home in rural Coon Valley, Wisconsin, Amara continued to stay in touch with and see her family often – they had no idea she was using drugs. She hid it well. Amara became addicted to meth in her twenties, then heroin. When she had an overdose, her family became abruptly aware of Amara’s drug use. They got her into a one-month treatment center, hoping it would cure her. They didn’t know much about drug addiction and that one month of treatment is not anywhere near the amount of time needed.

“It was pure hell,” says Heidi. “There were so many ups and downs. Over the next few years, she’d use, get clean, come home to go through her withdrawals, take off again, and we wouldn’t hear from her for weeks. She was in three long-term inpatient treatment centers over time, but they did nothing for her.”

 The long, hard, back-and-forth journey would end tragically as fentanyl made its way onto the drug scene. Due to its low cost and potency, drug dealers are mixing fentanyl with other illegal drugs such as heroin, meth, marijuana and cocaine, and even fake prescription pills and vapes, often creating a lethal concoction. 

According to the Wisconsin Department of Health Services and American Medical Association, 60 percent of drug overdose deaths were linked to fentanyl in 2021. In Wisconsin, synthetic opioids (primarily fentanyl) were identified in 91 percent of opioid overdose deaths and 73 percent of all drug overdose deaths. The number of fentanyl overdose deaths in Wisconsin grew by 97 percent from 2019 to 2021. 

Amara joined those tragic statistics with her death in 2022. Addiction was a disease from which she would never recover, the outcome terminal. 

“Our family will never be the same,” says Heidi. “We all miss her, each in our own ways. I am devastated. It’s been almost three years, and I still can’t function like I used to…the pain is overwhelming some days. Part of my heart is gone.”

After starting the foundation, Amara’s parents built up a board of directors – all of whom have personal dealings with drug/alcohol addiction, fentanyl poisonings, and mental illness, through a variety of experiences such as working in law enforcement, counseling, experiencing addiction personally, or losing a loved one to overdose or fentanyl poisoning – and began sharing their stories. 

The Amara Rose Foundation speaks at many presentations
Julie Tully and Heidi at an Amara Rose presentation. / Photo courtesy Heidi Overson

Scott Bjerkos is a detective with the Vernon County Sheriff’s Office and Fritz Leinfelder is an investigator with the La Crosse County Sheriff’s Office. They both serve as presenters and have experience and knowledge of what’s going on in local communities and in the fight against addiction and fentanyl poisoning. 

Veronica Hoiland was Amara’s jail correctional officer at the Vernon County Detention Center and grew very close to Amara while working with her. 

Julie Tully’s son, Karl, was a friend of Amara’s who also died from accidental fentanyl poisoning in 2017.

Samantha Marshall is a board member who is in successful recovery and provides valuable insight during decision-making processes.

Julie Mills is very active in the Viroqua community and provides a variety of connections and event organizing skills. She truly has a heart for those struggling.  

The Amara Rose Foundation board
Members of the current Amara Rose Foundation board: Julie Tully, Randy Overson, Heidi Overson, Jeff Richardson, Veronica Hoiland, and Fritz Leinfelder. / Photo courtesy Heidi Overson

The Amara Rose Foundation focuses on providing education, raising awareness, supporting law enforcement and jail programs and ministries, and encouraging and supporting people in recovery as well as those struggling with mental illness, addiction, and grief. They also connect with and support families and friends who’ve lost loved ones to addiction or fentanyl poisoning, and many of these people are presenters or volunteer for the foundation. 

“Fentanyl is everywhere…and so many kids don’t know. Adults don’t know. This is a matter of life and death…we are spreading the facts as much as we can, wherever we can,” says Heidi. “Our presentations are hard hitting and educational. We use our experiences and tell what people need to be aware of, and we share our flyers and posters for people to take and hang up in their communities.”

Each year, the Amara Rose Foundation hosts two big fundraising events – a Remembrance Walk in the fall, and a chili cook-off. Fentanyl Awareness Day – May 7 – is also recognized and commemorated with large presentations. 

Amara Rose Foundation Remembrance Walk signs
The Remembrance Walk is one of the Amara Rose Foundation’s annual fundraising events. These signs were handed out at the registration table. / Photo courtesy Emma K. Lee Photography

While the foundation directly supports those in recovery, mostly with loving moral support, resources and connections, Heidi notes that this year they helped provide rent assistance for one woman, who is working to move forward with her life. “This woman was one of Amara’s best friends, and they used together. She made it, but Amara didn’t. The foundation is very proud of her,” Heidi says. 

Heidi and her family personally saw the pain of stigma surrounding those struggling with addiction. The foundation works hard to educate others that addiction is a disease, and those suffering from it should be met with compassion.

“We raise all these people up as much as we can,” explains Heidi. “We tell and show them that we believe in them, and they’re going to do great things. And they will! We’ve all had many, many conversations both over the phone and face-to-face with so many this year…they need someone to give them hope and to believe in them. We are there for them.”

Yard signs were part of the 2024 awareness campaign. / Photos courtesy Heidi Overson

In addition to a billboard, yard sign, and banner campaign in 2024, the Amara Rose Foundation launched a drink-spike prevention sticker campaign with each sticker featuring messages about fentanyl and Narcan (a medicine to rapidly reverse an opioid overdose). Thousands of stickers have been handed out to bars and nightclubs in several communities. Next will be an awareness ad campaign targeting 13- to 25-year-olds on TikTok and Snapchat, as well as on La Crosse’s WKBT News. Heidi says they’re working on a La Crosse MTU bus ad campaign too and hope to bring awareness to schools and other counties in Wisconsin, Minnesota, and Iowa in the future. 

“We want our work to reduce the number of parents, families and friends suffering from their unimaginable and often unexpected loss,” says Heidi. “We want our stories to keep kids from taking a fake prescription pill laced with fentanyl, to never pick up a joint or a powder or a syringe. We just want to save lives and keep people from experiencing the awful pain that we did…and still are.” 

Tallitha Reese

Tallitha Reese is a freelance writer and content manager based in Cashton, WI. She owns Words By Reese and you can find out more about her and her work at www.wordsbyreese.com.

Learn more about the Amara Rose Foundation or make a donation to support this work at amararosefoundation.org.

Kathleen Jensen + The Little Heart Project

In stores, parks, and restaurants all over the world, little hearts – smaller than the palm of your hand – are spreading positivity. Crocheted with love in all sorts of colors, the hearts are affixed with tags sending messages of hope and light to all who encounter them. 

These tiny reminders of good are made through The Little Heart Project (TLHP). The project’s creator, Kathleen Jensen, says they’re a “soft entry point” to making a difference in the world.

Kathleen Jensen with Wisconsin Governor Tony Evers
Kathleen Jensen with Wisconsin Governor Tony Evers / Photo courtesy Kathleen Jensen

“At a base level, it is a random act of kindness,” explains Kathleen. But the larger mission of TLHP goes deeper. “We are trying to reduce the stigma around mental health and hopefully prevent suicides.”

This mission statement, “Preventing suicide one heart at a time through serendipitous words of encouragement,” is near to Kathleen’s own heart, as she herself was suicidal every day for eight years. The idea came out of a conversation with her therapist, who knew Kathleen enjoyed crocheting and making art, and mentioned a similar project in Texas, suggesting it might be something Kathleen would enjoy doing in her own community of Onalaska, Wisconsin. 

She had no idea that, now, almost three years later, TLHP would reach people all over the world. But that is exactly what happened. TLHP hearts have been found in 35 states as well as Canada, Central America, Europe, India, and Africa. 

Although she still faces her own mental health challenges, The Little Heart Project has given Kathleen something incredible. “I found my people,” she shares. “What a beautiful, beautiful gift. For so long I lived in a very, very dark world – alone, isolated, very sick. And when I started doing this, I met the most incredible people who want to make this world good.” 

The success of TLHP is one example of how social media can create positivity in the world. Communities of Facebook crochet groups rapidly spread the word about the project. Soon there was a website (thelittleheartproject.org) and social media accounts, and hearts being distributed near and far. 

A large pile of little hearts made through Kathleen Jensen’s The Little Heart Project
At least 88,000 hearts have made their way out of Kathleen Jensen’s own door through The Little Heart Project. / Photo courtesy Kathleen Jensen

Kathleen utilizes local groups for help, too. “I have some very faithful crocheters in the La Crosse area who make the hearts for us,” says Kathleen. Students at UW-La Crosse, Viterbo, and Western Technical College have also chipped in, crocheting hearts or tying on inspiring tags. And Kathleen shares the heart template on her website so others can easily contribute as well. It takes only three yards of yarn and, once you know how to do it, less than three minutes to make a heart. Those who help aren’t required to track their inventory, so it’s hard to say how many hearts, in total, have been made since TLHP started. Kathleen does know, though, that 88,000 hearts (and more every day) have made their way out the door of her own home and into the community. 

“I’ve found that people who have lost a loved one to suicide desperately want to do something to help prevent this happening to the next family,” she says. “TLHP has become part of so many people’s healing journey.” She finds it fulfills a need to do something tangible during grief. Plus, there’s no wrong way to participate. “You can leave the hearts anywhere you go. There’s no wrong way to do this,” says Kathleen.

This assistance keeps TLHP going, but it also facilitates important discussions and opportunities for the community to talk about suicide. Kathleen’s position as The Little Heart Project founder has enabled her to speak publicly about suicide in an effort to reduce the shame and stigma around suicide and build support for the project.

“When I first started, I had no intention of speaking to anyone ever about this,” she says. “But when people are brave enough to talk about their mental illness, that lets other people know it’s safe to do the same thing.” From the first time she spoke, Kathleen has seen the benefit of sharing her words and her heart. After speaking to a group at Viterbo, a young lady pulled her aside. “She said, ‘I just wanted to tell you that last night I almost killed myself.’ And she pulls up her sleeves to show me dozens of fresh cuts up and down both arms. And then she said, ‘Being here today and listening to your story, being able to talk to you, I feel better.’” 

Kathleen Jensen speaks publicly about suicide through The Little Heart Project
Kathleen speaks publicly about suicide in an effort to reduce the shame and stigma around suicide. / Photo courtesy Kathleen Jensen

Kathleen has folks lining up to share similar stories after each of her speaking engagements. “My degree is in marketing. It’s not like I’m trained in any of this to be able to hear these really, really sad stories,” she says. She holds space for this, though, because she sees the positive impact it has on herself and others.

“It’s helping to take away the shame. Suicide is not a shameful thing. The people that die by suicide, it’s a very dark, lonely place where there is no hope, and you can’t envision there ever being any.” One way she addresses this is to encourage people to say, “died by suicide” rather than “committed suicide.” She explains, “People commit a crime, people commit adultery. People who die by suicide are not criminals. They’re sick.” She also works tirelessly to convey the messages that “talking about suicide does not cause suicide. Hopelessness causes suicide.”

Kathleen has a full-time job, in addition to the time and energy she puts into The Little Heart Project. It is truly a labor of love, fueled by donations and volunteers and the kindness of strangers. She is grateful for everyone who contributes – whether by putting hearts out in their businesses, assisting with TLHP’s web presence, or giving the project exposure at events. 

Requests flood Kathleen’s inbox, often the effect of one person seeing a heart and looking for a way to get involved. She recently fielded an email request for hearts from a director of disaster relief, looking to support those devastated by the hurricanes that hit North Caroline and Tennessee in the fall of 2024. The Little Heart Project sent out 600 hearts. “How do we help those people who now have nothing?” asks Kathleen. “These hearts aren’t going to fix anything, but it will let people know that other people are thinking of them.” 

Kathleen Jensen and The Little Heart Project will be featured on PBS Wisconsin’s show, “Wisconsin Life.”
Kathleen and The Little Heart Project will be featured on PBS Wisconsin’s show, “Wisconsin Life,” airing January 2, 2025, at 7 pm. / Photo courtesy Kathleen Jensen

Positive momentum continues to build. Kathleen had the opportunity to share her mission through PBS Wisconsin’s show, “Wisconsin Life.” The episode featuring Kathleen and TLHP airs January 2, 2025, at 7 pm. She was nominated for the Hometown Hero award by Wisconsin State Representative, Steve Doyle, and the Hometown Hero committee in Madison selected her. This gave her the opportunity to speak about her work to the entire assembly. Governor Tony Evers got word and invited her to chat about TLHP and mental health in the state, as well.

 “It does take a lot of courage to stand up in front of a group of people and talk about all of this, but I know it helps. I have two-and-a-half years of proof. I know now it helps and that’s what I’m going to do – help people.” 

Headshot of Sara Walters

Sara Walters

Sara Walters is a mom and a writer. She has been an Inspire(d) contributor since 2018.


Learn more
Find The Little Heart Project crochet pattern, tag templates (available in English and soon, Spanish) and more information about The Little Heart Project at thelittleheartproject.org


Don’t hesitate
If you or someone you know is struggling, please call 988, the National Suicide and Crisis Lifeline

Finding Connection for Improved Mental Health

Winter provides an opportunity to sink into a cocoon of rest and stillness. We seek solace in our homes with warm blankets, nourishing food, and cozy clothing. The cold days and long nights of this season can feel like a good excuse to cancel plans (or stop making them altogether). 

But if we aren’t careful, a welcome retreat can become an isolation habit. Once the holidays pass, it can be easy to disengage from the people and hobbies we’ve loved just months before. Yet, connection is not something that we can postpone until the warmer days of spring. Meaningful relationships are necessary for our health and happiness year-round.  

All illustrations: Shutterstock

The Benefits of Connection 

A deep connection can release happiness hormones (like oxytocin or serotonin) that motivate us to reach out to that person again. Connection can also boost our resilience against stress and trauma. Our social bonds strengthen us. 

On the flip side, loneliness weakens our physical and mental health. It dampens our ability to connect with others. If we aren’t careful, feelings of loneliness can drive us into hiding. 

The Paradox of Loneliness 

Connecting has never been easier. Yet, we are lonelier than ever. 

We are so lonely that the U.S. Surgeon General declared loneliness an epidemic. Beyond that, the World Health Organization labeled loneliness a global health threat. 

This is the paradox of loneliness: the lonelier we feel, the more we tend to isolate, and the lonelier we become. Feelings of shame, insecurity, social anxiety, and fear of judgment prevent us from reaching out. Yet, hiding our feelings only deepens the chasm we feel between ourselves and others. 

The first step to recovering from loneliness is sharing how you feel with someone else. Then, you are no longer alone in it. The antidote to loneliness is connection.

Reconnect to Yourself First 

Sometimes, connecting with others is difficult because we are disconnected from ourselves. If we do not honor or accept our own feelings, how can we share them with someone else? If we cannot recognize or express our own needs, how can we expect someone else to meet them? Our ability to connect with others is only as strong as the relationship we have with ourselves. 

If you want someone who will love you unconditionally, who will always show up when you need them, and support you when you make a mistake… look no further than within. You have the ability to cultivate that unconditional love and positive regard for yourself. 

Start small. Take time to get to know yourself. Figure out what makes you feel joy (hint: probably the things you loved as a kid). Honor your needs and limitations. Validate your own feelings. Nourish yourself with healthy foods, sleep, fluids, and movement that feels good. 

The love (or lack of love) we feel for ourselves tends to show up in the way we relate to others. Connection always comes with risk. But we are more resilient against those risks when our inner voice is one of support, encouragement, and understanding. 

Small Doses of Connection 

In order to take a chance on connection, we need to recognize two important truths. First, we all have the opportunity to connect with others. Second, every opportunity for connection comes with the potential for rejection.  

A fear of rejection can sabotage these connection opportunities, leading us to view neutral responses as negative ones. And it can cause us to create stories of rejection in our heads when we don’t know another person’s intent. 

Fear of rejection is visceral, and for good reason. Our ancestors survived in groups. Social rejection meant certain death. For that reason, we evolved with an instinctual need to belong and remain within groups. It’s important to remember how deep both the fear of rejection and the need for connection are embedded in our nervous system. 

To start adjusting our reactions to positive intent, we can seek safe connections where the risk of rejection is lower. When you’re out in public, look up and make eye contact. Smile – even when a smile is not returned. Strike up a conversation while you wait in line. Ask your regular cashier to tell you their name. These relatively low-risk connections build on each other. Every positive encounter sends signals to our brains that it’s safe to connect.  

Through this process, we start to increase our risk tolerance and resilience against rejection. We start to understand that rejection is not personal. We can rely on the connections that we do make to remind us that we are not alone. 

A Quality Connection for Every Occasion 

Mingling and networking serve a purpose, but if you’ve ever found yourself surrounded by people, but still felt lonely, you know that quality connections matter. We also need to understand that different people meet different needs. 

Perhaps you have a friend who always makes you laugh but isn’t skilled when it comes to discussing deeper emotions. Or maybe one friend shares your hobbies and passions, but you can’t relate when it comes to lifestyle or values. 

Our method of connection matters too. Social media can be wonderful for connecting when we have no alternative – when distance or health prevent us from meeting face-to-face. But though our ability to connect grows through the internet, we miss out on the quality of another person’s presence – the depth of their smile, the reverberation of their laugh, the warmth of their embrace, and the peace of their companionship. 

Take note of all the relationships and methods of connection in your life. Assess the needs being met by each connection. Notice where there are gaps. Start to think about how you might make connections to fill in the gaps. (See the following worksheet to get started.)

Connect Through Shared Interests

As we share our experiences with others and take the time to understand theirs, we can begin to develop a shared system of understanding. 

Many religions and philosophies are centered around shared worldviews. If you’re religious, you may find that your shared beliefs and values help you develop deep and meaningful connections in your chosen religious spaces. Spiritual connection could mean attending meditation sessions, yoga classes, gratitude circles, or even a spiritual retreat.

Shared hobbies and interests can also bring people together. If you’re passionate about health and fitness, try joining a running club, taking fitness or cooking classes, or finding creative ways to make your meals or workouts more social. Love animals? Volunteer at an animal shelter or become a dog walker. Enjoy nature? Adopt a highway, volunteer to help build a trail, or join conservation groups. Are you a music enthusiast? Drum circles, singing groups, concerts, and lessons all have strong potential for social bonding.

We might even borrow connection-friendly ideas from other cultures. For example, in Sweden they have a tradition called fika, where individuals connect to enjoy an afternoon treat or drink. In Australia and England, they share a similar tradition of breaking for morning and/or afternoon tea. Perhaps you could start a tradition with a coworker or family member to set aside a moment each day to connect while enjoying a treat or drink. 

Consider your own values, passions, and beliefs. What activities might lend themselves to social connection with people who share your worldview? 

Seek Professional Support 

While there are myriad ways to connect, it is not always easy. Deep-seated feelings of loneliness and isolation can make us feel vulnerable. On top of that, fear of rejection and attachment wounds can make connecting with new people downright terrifying. 

In this case, a professional can help. Consider reaching out to work with a therapist or joining a support group. Continue searching for support until you remember that you are not alone. 

Connection is an essential human need. We are wired for love and belonging. While we can now survive without the need for a group, connection adds depth, meaning, and richness to the human experience. You are worthy of love, belonging, and connection. Your people are waiting for you to put yourself out there so you can find each other.  

Olivia Lynn Schnur

Olivia Lynn Schnur is a Licensed Mental Health Counselor, Licensed Professional Counselor, and EMDR Certified Therapist. She is also a Certified Yoga Teacher and Reiki Master. Olivia writes about health, healing, and happiness to in hopes of inspiring, educating, and empowering individuals to improve their mental health. You can learn more about Olivia, or book a yoga session, at oliviaschnur.com

Click this worksheet to print a copy!